Complete Story
04/27/2020
Discover Boating Sees Traffic Boost
Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth compared to the same period last year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way.