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04/27/2020

Discover Boating Sees Traffic Boost

Despite circumstances surrounding COVID-19, Discover Boating is seeing strong performance and growth compared to the same period last year, providing early indicators around consumer interest. The campaign’s quick pivot to ensure a more empathetic and purpose-driven voice, its data-driven approach to content, and strategic site optimization are working hand-in-hand to connect with consumers in a meaningful way.

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