There goes another fantastic YBAA University! Thank you to everyone who attended including our sponsors, YBAA Board Members, as well as new and old YBAA Members, CPYB certified brokers, and members of the boating community from all over.
This one-day event was hosted at the Marriott Providence Downtown in Providence, RI, on July 14. More than 80 individuals joined us to attend sessions in digital marketing, technical information, insurance & finance, and of course engage in a little bit of networking.
Speakers for the 2023 program included Rob Bowman, an experienced digital marketer for the boating and yachting industry. His keynote presentation, Digital Marketing in the Yachting Industry, examined the principles behind a good online marketing strategy to grow your social media following and rank for Google's competitive key phrases.
Joining the lineup included YBAA board members Hal Slater (Brewer Yacht Sales), Eric Smith (Smith Yacht Sales), Denise Hanna (Atlantic Cruising Yachts), Jonathan Chapman (Worth Avenue Yachts and 2020-2021 YBAA President), and JP Skov (YBAA Executive Director).
|“YBAA U did not disappoint! Rob Bowman, started us off with an information-packed presentation on digital marketing. Our three interactive panel discussions kept the audience engaged as we discussed technical issues, insurance, finance, and wrapped up with a very exciting legal discussion. The day was capped off with a very nice cocktail reception allowing for some quality networking time. I’d like to take a moment to say thank you to our speakers and sponsors, that made YBAA U 2022, one of the best ones yet!”|
|- JP Skov, YBAA Executive Director & CPYB|
Brokers who attend the event and are CPYB certified earned seven hours of Continuing Education. Those who are not already CPYB certified, and who do have real industry experience, leave YBAA U prepared to take the exam.
|YachtWorld, Gary Jobson, Gill, ABYC, Trident Funding, Weems & Plath, Gowrie Group, NEMD, Trident Funding, & OceanPoint Marine Lending|
Thank You to our YBAA University 2022 Sponsors!
|YBAA-U, the association’s summer in-person education program, offers yacht brokers and industry professionals the opportunity to network and participate in business presentations, technology, and legal sessions, and panel discussions. Learn more about YBAA U here.|