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Discover Boating Marketing Campaign Making Waves

by Discover Boating

The Discover Boating national marketing campaign is underway to empower new audiences to get out on the water. Campaign programming taps into emotional ROI (benefits of boating), experience (accessibility and excitement of the boating lifestyle), barrier breakdown (debunking myths about boat ownership) and education (functional information to make informed decisions). Keep an eye on your screens this summer for the following campaign elements...

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