05/31/2018
WHAT’S IN A DOMAIN NAME?
The scoop behind the new .boats and .yachts web addresses
Maybe you’ve heard of or visited a website that uses a new .boats or .yachts domain name. Consider master.yachts for example, who transitioned to their new TLD name in 2017. Other companies have started to follow suit, including Sea Ray and Bass Pro Shop, who have purchased a combined 66 new .boats and .yachts domain names. What’s the story behind these names? Why are these new URLs something your business should consider?